Your company + CRMD
Just what the Doctor ordered

CRMD was created in 2014 to work directly with budget-minded clients, providing the professionalism and enterprise-level expertise but without the cost and noise often associated with bigger firms. We follow the local model. Our consultants are in your area & involved in the local community.

From start to finish and beyond you will have a dedicated team of staff working just for you. Most importantly, our core solutions are tailor-made to fit your needs. From local business’ to non-profits, we’ve got your back. If your business doesn’t take weekends off, neither will we.

  • Salesforce Implementations
  • Migrations to Salesforce
  • Development
  • CPQ / Quoting Systems
  • Field Service Lightning
  • Conversational Marketing
  • Customer / Partner Portals
  • Ongoing Support
  • End-User Training

Welcome to a new kind of consulting, unpolluted by the particular nature of big firms. CRMD began in 2014 with a primary focus on building a consulting first, sales second rapport.

Will DeVitoFounder, CEO
William DeVito, Founder,CEO

Will DeVito

Founder, CEO

Before founding his company in 2014, CEO William DeVito noticed as a young consultant in New York that much of the unique challenges facing businesses were being handled with too much of an old-school approach. Disruptive technology like and other CRM platforms were transforming the market, leaving big consulting firms frenzied to adapt quickly to a changing landscape and an inflexibility to train their existing workforces new skills on the fly.

Will saw a better way and shortly left “big consulting” thereafter to start a company with an agile approach to tackling unique challenges and bringing on talents to manage solutions that clients needed at a more compelling price-point. “I’ve always had a great appreciation for doctors – the way they can diagnose and treat their patients, the great knowledge they’ve accumulated, and ultimately the way they can help people get back on their feet feeling better than ever” The company was originally named CRM Doctors, a local consulting startup built with compassion that delivers enterprise-strength consulting and better bedside manner.

Will DeVito

Andy Payette, Vice President of Engagements, East

Andy Payette

Vice President of East Engagements

Andy is responsible for sales and new client engagements. He brings 15 year of sales and leadership to CRMD and is focused on driving revenue growth while maintaining CRMD's consulting first, sales second focus. Prior to joining CRMD, Andy was the Director of Global Inside Sales at Kaminario, a Needham MA based cloud-based storage company. Prior to Kaminario, Andy held a variety of both field and inside sales roles with several technology and technology reseller companies. Andy earned a BS in Business Administration from Worcester State University and lives in Townsend MA with his wife and two sons.

Andy Payette

Vice President
East Engagements

Deandra Tan

Vice President of Operations

Deandra brings 6 years of marketing and CRM experience to the role. Her favorite part of working with CRMD is learning new things about her clients and the industries they cover. As VP of Operations, she will work to position CRMD for long-term growth and success and to ensure the continued delivery of high-quality engagements.

Prior to CRMD, Deandra developed digital strategy for customer engagement and aligned marketing and sales team to improve quality of marketing-generated leads as a marketing consultant at Bluewolf in New York City.

Hailing from New York City, she graduated Cum Laude with a distinction in Film and Sociology from Yale University. In 2013, Deandra received her certification for Integrated Marketing through the School of Continuing and Professional Studies at NYU.

She is a Certified Sales Cloud Consultant and Certified Administrator. She has also been a Marketo Certified Consultant and Marketing Cloud Implementation partner.

Deandra Tan

Vice President