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Over 20 years of combined experience implementing salesforce.com and enterprise cloud computing solutions. We help leaders in various industries achieve measurable business results.
Will saw a better way and shortly left “big consulting” thereafter to start a company with an agile approach to tackling unique challenges and bringing on talents to manage solutions that clients needed at a more compelling price-point. “I’ve always had a great appreciation for doctors – the way they can diagnose and treat their patients, the great knowledge they’ve accumulated, and ultimately the way they can help people get back on their feet feeling better than ever” The company was originally named CRM Doctors, a local consulting startup built with compassion that delivers enterprise-strength consulting and better bedside manner.
Behzad started his Salesforce career at Bluewolf, an IBM Company, where he led consulting teams across a variety of industries including Media, Telecommunications, and Educational Services. From there he pivoted into building products on the Salesforce platform for an ISV in the Healthcare space. At this ISV he led a product team to develop a Contact Center application for Penn Medicine. Working closely with their CMO, Behzad developed an omni-channel solution that enables a 360-view into patient and prospect interactions which ultimately improved customer engagement and satisfaction.
Leveraging his extensive Salesforce experience, he joined GE Corporate to work directly for their CIO and help manage key initiatives for their Commercial and Marketing Technology team. These initiatives included commercialization of new products and services, enabling analytics across GE’s key web properties, optimizing marketing demand generation and lead management, and most notably working with marketing leaders across GE’s subsidiaries to bring their business technology and processes into compliance for GDPR regulations.
Before joining the CRMD team, Behzad was a Director at a global consulting firm, Cognizant, on their Corporate Strategy team. There he worked on a CEO-led initiative to help productize technology services across Cognizant’s various businesses, with his focus being Banking and Healthcare verticals.
Behzad brings a holistic view into identifying and delivering technology solutions for our clients. A view that goes beyond technology and into ways our clients can improve how they operate and realize value in their investments.
Prior to CRMD, Deandra developed digital strategy for customer engagement and aligned marketing and sales team to improve quality of marketing-generated leads as a marketing consultant at Bluewolf in New York City.
Hailing from New York City, she graduated Cum Laude with a distinction in Film and Sociology from Yale University. In 2013, Deandra received her certification for Integrated Marketing through the School of Continuing and Professional Studies at NYU.
She is a Salesforce.com Certified Sales Cloud Consultant and Salesforce.com Certified Administrator. She has also been a Marketo Certified Consultant and Salesforce.com Marketing Cloud Implementation partner.