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The Importance of Facilitating Company Culture

Company culture is the personality of a company. It defines the environment in which employees work. A company’s mission, values, ethics, goals, and expectations are all contributing factors to the overall culture. For example, some companies have a casual, more relaxed workplace without many rules or regulations, while others may have a more traditional and formal management style. It’s all about developing relationships between coworkers in order to create a comfortable, familial environment in the workplace. Company culture defines a company’s internal and external identity. It defines how an organization does business, how an organization interacts with one another and how the team interacts with the outside world, specifically customers, employees, partners, suppliers, media and all other stakeholders. In other words, a company’s culture will reverberate across all aspects of business because it represents the way they do business. It’s simultaneously a company’s identity and image, which means it determines how people and customers perceive them.

Why does company culture matter?

Employees are more likely to enjoy their time in their workplace when they fit in with the company culture. If their values and ethics align with those of the company, they are more likely to be productive and enjoy the work they do. Above all, employees want to feel like the job they’re doing matters. The culture within a company can turn employees into advocates. They will not only begin to contribute to the culture themselves, but they will also promote the culture outside of the office. 


At CRMD, we focus a lot on enhancing company culture while working remotely. Boston is the place we call home, but we have consultants all over the country. At the core of our company’s culture is the local model. Our consultants are in your area and involved in the local community.  When it comes to policies in place to ensure the happiness of employees, we have a rewards system in the works to keep people happy and motivated as well as quarterly evaluations to address overarching problems. This guarantees that concerns are addressed and hard work is recognized. 

As we continue to grow and develop as a company, we would like to open up the discussion of company culture to others. Input from other consultants, business owners, and even customers is invaluable to the growth of businesses everywhere. We’d like to hear from you! What is the environment like where you work? How would you describe your company’s culture? How can we improve company culture? Share your thoughts with us on Facebook and Twitter using #companyculture!