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Deandra Tan Appointed as Vice President of Operations

We’re very excited to announce the appointment of Deandra Tan to her new role as Senior Consultant & VP, Operations.

Deandra has been with CRMD for three years as a project manager and senior consultant. She brings 6 years of marketing and CRM experience to the role.

Her favorite part of working with CRMD is learning new things about her clients and the industries they cover. As VP of Operations, she will work to position CRMD for long-term growth and success and to ensure the continued delivery of high-quality engagements.

Prior to CRMD, Deandra developed digital strategy for customer engagement and aligned marketing and sales team to improve quality of marketing-generated leads as a marketing consultant at Bluewolf in New York City.

Hailing from New York City, she graduated Cum Laude with a distinction in Film and Sociology from Yale University. In 2013, Deandra received her certification for Integrated Marketing through the School of Continuing and Professional Studies at NYU.

She is a Certified Sales Cloud Consultant and Certified Administrator. She has also been a Marketo Certified Consultant and Marketing Cloud Implementation partner.

Fun Fact: When she is not consulting with clients, she can be found writing and drawing comics for digital publisher Tapas Media.

Say hello to Deandra! Connect with her on Linkedin or email [email protected]

Join Andy, CRMD & Team M.A.P Sunday September 30th to CRUSH Cancer.

Raising money at the 2015 UMASS Medicine Walk & Run Charity Drive

The 20th Anniversary UMASS Cancer Walk & Run is this Sunday. Help Andy crush his fundraising goal of $17,500!


This year marks the 20th anniversary of the UMASS Cancer Walk, held every September to raise money for cancer research and care. 


Andy Payette, CRMD’s vice president of engagement, knows all too intimately about the devastating reality of cancer. In 1989, at just 31 years old Marc Andre Payette succumbed to his battle with Osteosarcoma, a rare cancer of the bone.

In memory of his late father Marc, Andy, Scott and all his family started Team M.A.P as a means to raise money for adult and pediatric cancer research and honor their father’s hard fought battle with the disease. Since 2009, they have participated every year in the Cancer Walk, raising over $80,000(!) and rallying 70+ participants to raise money to support research, care and life-saving clinical trials.

The Payette family continue to raise funds beyond the September walk and personally donate money to assist with medical bills for families affected by terminal diagnosis. To further this effort, Team M.A.P also runs an annual Golf Tournament, NCAA March Madness bracket fundraiser, and other events throughout the year to continue raising money to help find a cure.

Read more about the story behind Team M.A.P


“Cancer impacts everyone in some shape or form. It is Team M.A.P.’s mission to do everything they can to help find a cure and support local families who are battling a cancer diagnosis. From travel, medical expenses, income shortages or just having the money to enjoy the time left with your family and friends, there are significant costs above and beyond the physical and emotional tolls of being diagnosed with cancer. Our family thanks everyone for their support and hope to continue to work with all of you to continue to make a difference.”


Understanding Code Coverage in Salesforce

A lot of clients have asked us what Code Coverage is in Salesforce. Here's a simple way to help explain how to use and check code coverage for SF admins.

When using custom codes in Salesforce.

Everytime you use custom code in Salesforce (a "class" or "controller") to tell it to perform or achieve some sort of functional objective, you need to pair it with a testing class ("test class"). These test classes are given a percentage score of how robust they are - the more scenarios tested, the closer to 100% they get. The purpose is to see how your custom APEX code will behave "in the wild."

Each test class should at least reach 75% of coverage.

If below 75%, you cannot deploy code from the Sandbox to Production until the overall code coverage is bolstered.

You can perform validations (mock deployments) to see which tests are either failing or below 75%.

You can also can check your code coverage in your developer console as an Admin.

Andy Payette Joins CRMD as Vice President of Engagements

CRMD Appoints Former Kaminario Global Inside Sales Director as Vice President of Engagements

CRMD is excited to welcome new vice president of engagement Andy Payette to our team. He comes to CRMD with a wealth of experience selling and advising on all aspects of the information technology segment through both hardware and software solution sales. In his role, Andy will oversee the development of new business opportunities and lead the CRMD sales team.

Before joining CRMD, Andy managed the inside sales team at Kaminario first as manager before being promoted to a director role for the company’s Global Inside Sales department. In that role, he and his team generated over $100M of net new pipeline.

Play Video

WATCH: Andy's CRMD Intro Bio

Most importantly, we are excited to have Andy’s exuberant personality and affability on board to provide expert support in the and Lightning implementations to our clients.

In his spare time, Andy helps run the Drive for a Cure Golf Tournament as a tournament co-director raising donation for the UMASS Cancer Center.

To reach Andy, connect with him on Linkedin or email [email protected]

CRMD CFO Mentors Level EDU Capstone Projects.

This post originally shows up on the blog of Level Edu. Level Education offers short duration, intensive boot camp programs out of Northeastern University, designed to develop high-demand technical skills via rigorous course work supplemented by a practical, hands-on Capstone project pairing students 1:1 with an industry-leading employer partner. Learn more about the Level Data Analytics Program. To apply to Level Edu, click here. Have questions or want to work with team CRMD? Contact us here

CRMD laptop on a table.

CRMD Pairs with Level Data Analytics Bootcamp as Industry-Leading Employer Partner for Capstone Project

CRMD’s CFO Chad Cavanaugh travels to Toronto with Level Capstone project student Clayton Wilson’s for a 2-day Datathon at Rotman’s School of Management at UToronto. Read Clayton’s recap of his experience at the Datathon, what he’s learned through the Levels program, and working with CRMD.

Check out his slide story below and let us know what you think. Don’t forget to give Clayton kudos in the comments!

Bitcoin hits new record high.

Major Milestone Hit as Bitcoin Price Soars



Bitcoin price surpassed $10,000 in trading as the cryptocurrency surged upwards in Western and Asia markets. As of this month, the market valuation for Bitcoins jumped 875% from just under $15 billion in January 2017 to a staggering $156 billion. Yes, as in billions with a b.

BTC has potential to extend gains to $10,400 levels.



bitcoin price surge crmd business news

Source: Bloomberg via FT


Coindesk projects Bitcoin will likely topple the $10,000 mark with “potential to extend gains to $10,400 soon.” The climbing prices have sparked conversations of a “bitcoin asset bubble” amongst Wall Street and many in the cyptocurrency community. Michael Novogratz, a former hedge fund manager at Fortress, speaking at CoinDesk Consensus: Invest conference in New York thinks cryptocurrencies such as Bitcoin has the potential to be “the biggest bubble in our lifetime by a long shot.” Despite the lingering jitters about its volatility, transactions have not relent and buyers remain optimistic.

You can track the trading value of BTC with the Coindesk Bitcoin Price Index and don’t forget to join the conversation alongside CRMD on Facebook and Linkedin for more news on business and technology.