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Celebrating International Women’s Day 2019

Happy International Women’s Day♀ We stand behind the call to bridge the gender gap across the world & hope everyone will continue to champion gender diversity in their workplace.

Today is an occasion to honor the role models, mentors, and trailblazers that have inspired us.

I matter. I matter equally. Not "If only", not "as long as". I matter. Full Stop."

Chimamanda Ngozi AdichieNigerian Novelist

We’re proud to have women lead our Marketing, Operation, and Design teams. 58% of our company workforce is comprised of #WonderWomen. CRMD celebrates International Women’s Day by recognizing the contributions of our CRMD heroines while also acknowledging how much further we have to go as an industry.

Meet Deandra Tan, Senior Consultant & VP of Operations. One of the many stars at CRMD that keeps our company’s engine humming smoothly. Find out her favorite part about working with CRMD and some of the amazing comic illustrations she’s done outside office hours!

Here are just some of the many ways companies can take actions towards #BalanceforBetter:
1

Implement Proven Measure and Hidden Gems for Improving Gender Diversity

https://www.bcg.com/publications/2017/people-organization-behavior-culture-proven-measures-hidden-gems-improving-gender-diversity.aspx
2

Read the Women in the Workplace 2018 Report

https://leanin.org/women-in-the-workplace
3

Cook recipes from Share - where 100% of profits from sales go to Women for Women International, an organization helping women of war-torn countries rebuild their lives.

https://www.amazon.com/Share-Cookbook-Celebrates-Humanity-International/dp/1906868875
4

Read about the exceptional women who did revolutionary things.

https://artsandculture.google.com/project/women-in-culture
5

Celebrate #IWD2019.

Continue the pursuit for gender parity.

Setting Up Email Templates in Salesforce

Salesforce.com How-To: Email Templates Helps Ensure Consistent & Timely Communication

This time, John walks users through how to create email templates in Salesforce Classic & Lightning. By working with email templates and creating emails within Salesforce CRM, Sales and Support teams can continuously track the activity and flow of communication happening with their customers and prospects.

One of the best ways to increase the likelihood of getting a reply for your sales emails is to reach out to leads as quickly as possible. We found that leads that are less than one week old are most likely to reply. Overall, it is best to hit leads while they are fresh to maximize your likelihood of getting a response.

GILAD RAICHSHTAINSalesforce

Timely correspondence is one of the foremost ways to stay recognizable. An opportune check-in or followup email promotes both credibility and professionalism in your customers’ eyes. As your sales and support team grows, maintaining consistent messaging can save everyone A LOT of time sorting their inbox and task list.

In the video below, watch John demonstrate how to create email templates in Salesforce Lightning!

Stay tuned for our upcoming webinar on Thursday March 14th, 2019. Subscribe to CRMD’s Youtube Channel to watch our complete playlist on Salesforce tutorials.  Get answers to all of your CRM needs for you and your business. If you found this content helpful, let us know.

Follow us on Linkedin or Tweet us your questions or suggestions for future videos!

Don't Miss Our Previously Recorded Webinar on Keep Org Data Clean Field Dependencies in Salesforce Classic!
Planning to implement Salesforce for your business? Talk to one of our CRM experts

John Pontius is a Business Analyst with CRMD and has worked in the Salesforce platform as a Sales Manager and Administrator for over six years. He  holds his Salesforce Administrator, Advanced Administrator, Sales Cloud Consultant and Platform App Builder Certifications and finds particular joy in helping clients eliminate repetitive, time-sucking actions through automation.  

Keep Org Data Clean With This Field Dependencies Salesforce Demo

Salesforce.com How-To: What are Field Dependencies?

Every Thursday, our very own John Pontius, CRMD's business analyst and internal guru shares tips for Salesforce users and highlights the power of automation for businesses. This time, John walks users through field dependencies and how to create them to display appropriate picklist values based on contextual data from a controlling field. This help teams work more efficiently and keep org data clean.

To better illustrate what field dependencies are, below are terminology as defined by Salesforce Trailhead that may be handy for some of our viewers.

Picklists – “A selection of options available for specific fields in a Salesforce object, such as a list of regions.

Picklist Values – Single value from a list of options rather than make an entry directly in the field

Field Dependencies – “Filters that allow us to change the contents of a picklist based on the value of another field.

Stay tuned for our next webinar on Thursday March 8th, 2019. Subscribe to CRMD’s Youtube Channel to watch our complete playlist of Salesforce tutorials.  Get answers to all of your CRM needs for you and your business. If you found this content helpful, let us know! Leave a comment with your questions or suggestions for future videos.

Don't Miss Our Previously Recorded Webinar on Record Types in Salesforce
Planning to implement Salesforce for your business? Talk to one of our CRM experts

John Pontius is a Business Analyst with CRMD and has worked in the Salesforce platform as a Sales Manager and Administrator for over six years. He  holds his Salesforce Administrator, Advanced Administrator, Sales Cloud Consultant and Platform App Builder Certifications and finds particular joy in helping clients eliminate repetitive, time-sucking actions through automation.  

Understanding Record Types in Salesforce

Every Thursday, our very own John Pontius, CRMD's business analyst and internal guru shares tips for Salesforce users and highlights the power of automation for businesses. This time, John walks users through use-case for record types, why it's especially important for managing leads and explains how to create them in Salesforce.

WATCH FULL DEMO: Create Custom Record Types in Salesforce Classic

John Pontius is a Business Analyst with CRMD and has worked in the Salesforce platform as a Sales Manager and Administrator for over six years. He  holds his Salesforce Administrator, Advanced Administrator, Sales Cloud Consultant and Platform App Builder Certifications and finds particular joy in helping clients eliminate repetitive, time-sucking actions through automation.  

Salesforce Spring Release Highlights 2019

The vernal equinox is yet here but Salesforce Spring Release has arrived!

(ICYMI: Punxtawney Phil prognosticates positive percentages)

We highlight all the key features in the latest Salesforce spring release notes so you can dive into all the changes coming to Sales Cloud, Service Cloud, Lightning and Einstein.

Tweaks to Lightning Experience & Salesforce Classic

Spring 2019 introduces the new Lightning Flow Builder, a drag-and-drop functionality with a simplified toolbox. The Flow Builder will be the default for all orgs, and no migration is needed.

Other smaller changes we can soon expect is Pinned List View, which makes any list the default view, Subtabs and Pop-out utilities in the Lightning console window as well as the ability to clone sandboxes and simpler user email addresses format.

It’s clear in Salesforce recent announcement that the company is keen on globalization. This release includes new question type, targeted invitations, custom reports, and link expiration in addining to improved translation for Surveys.

CPQ & Salesforce Billing

Salesforce has expanded CPQ & Billing flexibility with usage-based pricing and consumption schedule. In Pardot Advance, users now have access to the Einstein Behavior Scoring, which is based on prospect engagement activities.

Lightning Scheduler & Dialer

With Lightning Scheduler introduced, the ability to set appointments, office hours and required attendees is now easily accessible in the console. Available for Enterprise and Unlimited editions at an extra cost, Lightning Scheduler and Lightning dialer personalizes appointments and auto-create records.

New in Quip

New live apps for this release include the ability to directly embed from Box and Dropbox with Filesharing and placing live Salesforce data inside quip documents with Salesforce Record live app. In addition, the new Quip Document Lightning Component allows edit/comment/embed options on live documents, spreadsheets, and slides. Quip Slides connect live data and charts with team-based slide presentations and Task Drawer helps consolidate list of all user assigned tasks.

Community Cloud in Salesforce Spring Release

Create custom-branded apps for iOS & Android with pre-built components using the Mobile Publisher for Community Cloud.

Partner Account Relationships will enable point-to-point sharing of select information from a lead or opportunity between partner types, such as distributors and resellers.

Reuse components and design libraries built with 3rd-party UI frameworks using the Lightning Container Component.

Critical Updates.

Beginning February 2019, Salesforce classic will be sent out to the pasture. All innovations will transition to Lightning Experience. The Migration tool is available to move from Classic to Lightning Knowledge. This transition introduces a name change, as Lightning Component are now called an Aura Component. Aura Components and Lightning Web Components work in conjunction as part of the Lightning Component framework. Another item set to retire: Customizable Forecasting.

Planning to implement Salesforce for your business? Talk to one of our CRM experts

Data Storage Increase

Salesforce users will soon get the added benefits of an extra 10GB of minimum storage to their total organization, starting March 2019. Per Salesforce’s release notes “This change applies to Lightning Experience, Salesforce Classic, and all versions of the Salesforce app in Contact Manager, Group, Essentials, Professional, Enterprise, Performance, and Unlimited editions.”

High Velocity Sales

The latest in Sales Cloud will introduce the Sales Cadence Builder, a processes flow sequencing the activities and steps to successful sales. Spring 2019 also introduces an improved lightning Scheduler as well as Lightning dialer, a native click-to-call in the Salesforce console. Click here to watch a demo of the builder and High Velocity Sales in action.

Einstein AI

Users may remember Einstein Lead Scoring by its former name, Predictive Lead Scoring, but the 2019 version adds a lot more meat (and machine learning) to the recommended actions feature. With Lead Scoring, Einstein will recommend ‘spot-on’ next best actions to convert leads, such as setting a follow-up appointment based on past interactions and lead data.

Sales Team Spends 28 Minutes Per Day Copy Pasting Leads. Let’s Fix That.

17.2 seconds.

That’s how long it took me to copy/paste a company name from the lead source detail page in Salesforce to Google.

Steps:

  1. Highlight value in Company field
  2. Right-click
  3. Select copy
  • 4. Open up a new browser tab
  • 5.Right click in the URL box
  • 6. Select paste
  • 7. Press enter

These steps are repeated again and again and again all throughout the day by sales reps. across the country. Whether they’re prepping for a cold call or checking for updates about an existing customer, a quick Google search will provide quick, reliable information.

But over time, these steps can bog a sales person down. Using the 17.2 second estimate above, a sales rep. tasked with placing 100 outbound calls per day would spend 28 minutes per day clicking through to search Google. That adds up to over 2 hours a week, without even factoring in any user errors or external distractions. Apply this across a team of sales people and that’s hours of time spent on nothing more than clicks.

It’s time to streamline this.

The Salesforce platform was designed and is intended to be customized to meet each company’s unique business needs. Whether it’s routinely searching a company in Google, or pinpointing a customer’s headquarters on Google Maps, the platform can be tailored to streamline any process.

Let’s stick with this Google search example above. There are many ways to implement this in your user interface, but today we’ll explore creating a Custom Button or Link.

Custom buttons can be added to page layouts to let users interact with Salesforce data (Company Name) with external websites and services (Google).

For the above example, I’ve added a custom button to automatically search Google with whatever value is already listed in the “Company” field.

It’s a two-step process that involves creating the button and then placing it on the desired page layout.

 Step I: Creating the Custom Button

  1. Click Setup
  2. Type “Button” into “Quick Find / Search”
  3. Under Leads, Click “Buttons, Links, and Actions”
  4. Click “New Button or Link”
  5. Create a Label (I chose Google Company Name)
  6. As good practice, enter a description to let colleagues know the purpose of the button
  7. Select the “Detail Page Button” radio button
  8. For behavior, select how you would like the page to open for the end-user
  9. Content Source should be URL
  10. In the content box, paste the following link: http://google.com/#q={!Lead.Company}
  11. Click the Check Syntax Box. If no errors are found, click Save and Press Ok.

Now the button is created and it’s time to place it on the lead detail page.

 

Step II: Place the Button on the Lead Detail Page

  1. Click Setup
  2. Enter “Page” into the Quick Find Search Box and Select “Page Layout” under leads
  3. Select the Lead Layout page you’d like to add the button to and click “Edit”
  4. From the selection box at the top, click “Buttons”
  5. Click and drag your customized button onto the page layout. You will be able to place the button on the page box turns green.
  6. Once placed, click save at the top

You should now have a custom button on your lead detail pages that will automatically search Google with the company name. By using the button, I was able to search Google in 2.1 seconds.  That saves a representative 15.1 seconds per record, completing the task in almost 1/10 of the time.

Is there a task you’d like to automate? Think about what’s bogging your team down and let us know. Chances are there’s a better way to do it and we at CRMD will help you find it.

John Pontius is a Business Analyst with CRMD and has worked in the Salesforce platform as a Sales Manager and Administrator for over six years. He  holds his Salesforce Administrator, Advanced Administrator, Sales Cloud Consultant and Platform App Builder Certifications and finds particular joy in helping clients eliminate repetitive, time-sucking actions through automation.